The service is run by Steve England and Barbara Prentice, mixing industry experience
with training expertise to offer a unique consultancy package is guaranteed to bring
Having worked in the industry since the 1970's, Steve's experience of jingle and
commercial production in the UK is unequalled. Steve produced the very first winner
of the best station produced commercial back in the 70's and went on to run Alfasound,
which was at the forefront of jingle production throughout the 1980's and 1990's,
being the biggest contract commercial production producer of the mid 1990's. Steve
started his own company in 1997 before joining up with Simon to create S2blue.
In 2003 Steve was asked to take part in Radio works' a conference set up by some
of India's leading media to promote commercial radio advertising in India . Commercial
radio is in it's infancy in India, having only been around for a few years. The
conference was very well received and Steve's talks made national, as well as industry
media. For more information please
The day long training consists of a mixture of presentations, interactive games
and is interspersed with interviews with some of the leading people in the radio
advertising industry, as well as examples of creative and critically acclaimed commercials.
The training has been designed to build up skills of new Sales Executives, whilst
refreshing and revitalising experienced personnel.
Although the consultancy service, along with the training programme is open to anyone,
the service is available free to stations that use S2blue Creative for commercial
For more information or to discuss the consultancy please click here